Recommendation Memo
Memo
To: Kerry Philipovitch, Senior Vice President of Customer Experience, Alaska Airlines
From: Project Manager, Alaska Airlines
Date: 14-02-2018
Subject: Self-Service based customer service through Technology Implementation
This recommends the integration or implementation of the self-service based customer service through technology. It will help the organization to gain the competitive advantage in this cut-throat competitive market to capture the largest market. The self-service based customer service is an electronic support system which allows the customers to use technology to get the required information. It also helps the customers to perform the routine task without the help of an assistant.
The technology would be implemented within 50 days after approval. This technology would help in solving the queries of the customers and save their time as well as make them satisfied.
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Background
Recommendation
Basis for Recommendation
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Place Your OrderOption1 | Option2 | |
---|---|---|
Description of the options | It will improve the customer service, experience, and level of satisfaction through unique self-service technology. | Customer relationship management software would help the organization to improve or build good relation with the customers by solving their queries. |
Overall Assessment | It is recommended due to effectiveness and promptness of the technology. | It is recommended due to its impact on the customer relations. |
Strategic Fit (Core Competencies) | Focus on customer satisfaction | Focus on relationship building |
Noteworthy Risks |
The cost of the technology is high | Will not solve help in solving such a large number of queries |
Next Step
The technology would be implemented within 50 days of approval. So, all are requested to cooperate with the change if the technology is being approved. It will help all the employees as well as the customers through increasing the level of customer satisfaction.