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Key Topics
Requirement
Evaluation of energy drinks valuation of energy drinks.
Solution
Red Bull Energy Drink
Red Bull Energy Drink and Impulse Energy Drink has been chosen for this case study. Energy is the capacity that enables a physical system to do work. An energy drink is generally a carbonated beverage containing sugar, caffeine and other stimulants to increase the energy of the drinker. Below, we will discuss about the two chosen drinks one by one:
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1.Red Bull Energy Drink
It is taken by people in every situation, be it work, sports, social events, studying, driving, etc. One Can of Red Bull Energy Drink (250 ml) contains 110Kilo Calories energy. This helps in improving the performance especially, when people have stress or strain. This energy drink stimulates the human metabolism, improves concentration and the reaction speed. The ingredient and the Nutrition Facts are as follows:
Ingredients: Carbonated Water, Sucrose, Glucose, Sodium Citrate, Taurine, Glucuronolactone, Ca?eine, Inositol, Niacin, D-pantothenol, Pyridoxine HCL, Vitamin B12, Artificial? favors and added Colors.
Nutrition facts: Calories: 110, Total Fat: 0g, Sodium: 200mg, Protein: 0g, Total Carbohydrates: 28g, Sugars: 27g.
When compared with other cold drinks, Red Bull Energy Drink provides more energy which results in improved anaerobic performance and aerobic endurance on the cycle ergometer. Improvements in mental performance (reaction time), concentration and memory have also been experienced by the drinkers of Red Bull. These varieties of improvements are the resultant of the combination of all the ingredients of the energy drink (Alford C, 2016).
2.Impulse Energy Drink
One Can of Impulse Energy Drink (250 ml) contains 110Kilo Calories energy. The Ingredients and the Nutrient facts are mentioned below:
Ingredients: Carbonated Water, Sucrose, Taurine, Glucuronolactone, Ca?eine, Inositol, Niacinamide, Pyridoxine HCL, Vitamin C (citric acid), Vitamin B12, Arti?cial ?avors and added Colors.
Nutrition Facts: Calories: 110, fat: 0g, Sodium: 200mg, Total Carbohydrates: 28g, Sugars: 27g, Protein: 1g, Niacin: 100%, Vitamin B6: 250%, Vitamin B12: 80%, Pantothenic acid: 50%: Vitamin C: 100%.
Impulse Energy Drink helps in Elevating performance. The special supplements present in this drink immediately enhances the physical as well as the mental efficiency of the drinker. It acts as an energy booster. It is different from other drinks on the ground that it gets its energy from the food we eat and from the various sources of energy ( minerals, vitamins, nutrients, etc.) that occur naturally in human body. Impulse Energy Drink helps in increasing metabolism, physical wellness and mental focus especially by the properties of Taurine, Vitamin B6 and B12 (Staff, 2003).
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Alford C, e. (2016). The effects of red bull energy drink on human performance and mood. - PubMed - NCBI. [online] Ncbi.nlm.nih.gov. Available at: http://www.ncbi.nlm.nih.gov/pubmed/11665810 [Accessed 25 Mar. 2016].
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Staff, B. (2003). Impulse Energy Drink - BevNET.com. [online] BevNET.com. Available at: http://www.bevnet.com/news/2003/01-13-2003-impulse.asp [Accessed 25 Mar. 2016].
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Harris, J. L., Schwartz, M. B., Brownell, K. D., Javadizadeh, J., & Weinberg, M. (2011). Evaluating sugary drink nutrition and marketing to youth. New Haven, CT: Yale Rudd Center for Food Policy and Obesity.
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