San Diego State University Operations And Supply Chain Management Assignment Help - Maximize

Question - The Sea Wharf Restaurant would like to determine the best way to allocate a monthly advertising
budget of $1000 between newspaper advertising and radio advertising. Management decided that at
least 25% of the budget must be spent on each type of media, and that the amount of money spent
on local newspaper advertising must be at least twice the amount spent on radio advertising. A
marketing consultant developed an index that measures audience exposure per dollar of advertising
on a scale from 0 to 100, with higher values implying greater audience exposure. If the value of the
index for local newspaper advertising is 50 and the value of the index for spot radio advertising is 80,
how should the restaurant allocate its advertising budge ...Read More t in order to maximize the value of total
audience exposure?
a. Formulate a linear programming model that can be used to determine how the restaurant should
allocate its advertising budget in order to maximize the value of total audience exposure.
b. Solve the problem using the graphical solution procedure. ...Read Less

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