Help me with Management of Marketing Assignment of University of Northampton

Question - Second Assignment This assignment constitutes 40% of your overall grade for this module. Submission dates: “In much the same way that can examine a portfolio of products or brands, the importance of customers as assets and investment centres mandates a similar portfolio analysis”. Marketing Strategy and Competitive Positioning, 5th Ed. FT Prentice Hall p.5. examples, indicate how an organisation could apply this approach to create and manage its marketing strategy. key aspects of the Management of Marketing. director or equivalent. It should have - within an appropriate academic literature. A minimum of 6 academic journal articles should be referred to. company. Presentation and Marking Scheme 1.The paper should be 3,000 ...Read More words, excluding appendices. The word count for the assignment should appear on the front page. 2.This assignment should reflect a balance between: a.theoretical understanding, evidenced by research from a range of academic journal sources – minimum 6. b.practical application of theory, evidenced by application to marketing strategy to illustrate your discussion and evaluation. Assessment Criteria Marks will be allocated as follows:

•Structure and Presentation (15%): Correct use of referencing, bibliography. Structure and quality of written expression Use of Appropriate Literature (30%): Evidence of research within the academic literature. Reference to 4 academic papers is a minimum requirement. Use of appropriate examples (25%): Evidence of ability to apply key concepts within a practical context. Use of examples in support of the debate. Level of critical analysis (30%): Evidence of engagement with the academic literature. Flow and coherence of the theoretical argument, culminating in logical conclusions. ...Read Less

Solution Preview - portunities and Threats 5/20/2014 Prepared By: Zabadi Table of Contents TOC \o "1-3" \h \z \u SWOT Analysis: Introduction PAGEREF _Toc388398897 \h 3What exactly is SWOT Analysis? PAGEREF _Toc388398898 \h 3Uses of SWOT Analysis PAGEREF _Toc388398899 \h 4Conducting a SWOT Analysis PAGEREF _Toc388398900 \h 4Strengths PAGEREF _Toc38839890

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