Georgia Tech Operations And Supply Chain Management Assignment Help - Strategically

Question - Strategically, what must Pan-Europa do to keep from becoming the victim of a hostile takeover? W hat
rows/categories in Exhibit 2 will thus become critically important in 1993? What should Pan-Europa do
now that they have won the price war? W ho should lead the way for Pan-Europa?

MINI CASE

In early January 1993, the senior-management committee of Pan-Europa Foods was to meet to draw
up the firms capital budget for the new year. Up for consideration were 11 major projects that totaled
over Euro 208 million (euros). Unfortunately, the board of directors had imposed a spending limit of
only Euro 80 million; even so, investment at that rate would represent a major increase in the firms
asset base of Euro 656 million. Thus the cha ...Read More llenge for the senior managers of Pan-Europa was to
allocate funds among a range of compelling projects: new-product introduction, acquisition, market
expansion, efficiency improvements, preventive maintenance, safety, and pollution control. ...Read Less

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