Do my Principles of marketing assignment of University of Northampton
Question - First Assignment This assignment constitutes 40% of your overall grade for this module. Submission dates: “Managers increasingly recognise that the route to achieving their commercial or social objectives lies in successfully meeting the needs and expectations of their customers…..organisations that don’t have the satisfaction of their customers at their core will find it increasingly hard to surviveâ€. Marketing Strategy and Competitive Positioning, 5th Ed. FT Prentice Hall p.5. examples, indicate how an organisation could apply this approach to create and manage its marketing strategy. key aspects of the Principles of Marketing. of critical debate within an appropriate academic literature. A minimum of 4 acade
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mic journal articles should be referred to. application to strategy development. To do this, you may select an organisation with which you are familiar, or produce generic recommendations for practicing managers. Presentation and Marking Scheme 1.The paper should be 2,000 words, excluding appendices. The word count for the assignment should appear on the front page. 2.This assignment should reflect a balance between: a.theoretical understanding, evidenced by research from a range of academic journal sources – minimum 4. b.practical application of theory, evidenced by application to marketing strategy to illustrate your discussion and evaluation. Assessment Criteria Marks will be allocated as follows:
•Structure and Presentation (15%): Correct use of referencing, bibliography. Structure and quality of written expression Use of Appropriate Literature (30%): Evidence of research within the academic literature. Reference to 4 academic papers is a minimum requirement. Use of appropriate examples (25%): Evidence of ability to apply key concepts within a practical context. Use of examples in support of the debate. Level of critical analysis (30%): Evidence of engagement with the academic literature. Flow and coherence of the theoretical argument, culminating in logical conclusions. ...Read Less
Solution Preview - is an route for achieving social and commercial objectives.
S.NO Contents Page number
1. Introduction 1
2. Customer satisfaction 2
3. Long term success and survival of an company 3
4. Methodology and results of the survey 4
5. Nike’scustomer orientation strategies and its success story 5
6. Recommendations to the managers 6
7. Conclus