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Key Topics
Requirement
Please submit a two-page response to the case addressing the following questions:
Samsung's expert critiqued the Apple analysis, saying it omitted some key features. What do you believe those features were? Justify your response. What additional features would you include in such an analysis for mobile phones today?
Solution
Background
Samsung & Apple impeccably legally argued the similarity & co-existence of mobile technology, centered on Apple's iPhone & iPad, which probes into company's designs, technology & other comparable features. Since Apple Company pays a huge amount for its own legal patents so its experts believe consumers would pay $100 per phone. Comparing with the ordinary smartphone consumers normally pay less than $200 or less & getting the same enabled features. In violation of infringement of patents right on average, Apple wants $40 for each violation & total it contributes to 37 million Samsung phones and tablets. While Samsung’s experts claim that smartphone features used are unique & might be similar but it will only equalize in few pennies per patent per device (Cusumano, 2013).
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Some distinctive features-:
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Apple paid a huge patent amount to MIT pass out Mr. Hauser which suggests that consumers would be willing to pay $102 more in comparison to the smartphone which will have an automatic word correction or if it’s a universal search feature it will pay $44 more. While Samsung claims it to be a minor feature & selling it for a bigger price.
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The second feature which got into legal embroilment that claims Samsung infringement of FaceTime over cellular (sharing of videos & photos), FaceTime for the Mac (for which users pay for video conferencing)& relatively similarity in chat feature.
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Notably same design patents of iPhone like black, rectangular, round-cornered front face &a colorful grid of 16 icons. Apart from design, Apple also claims that Samsung has copied its technology & infringe on dozens of patents.
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iPhone 7 Plus has a telephoto lens while Samsung Galaxy S7 has an OIS-enabled camera with low light shooting & Dual Pixel autofocus.
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iPhone 6s. The anodized metal which deals with surface scratches better than glass but, inclined to get more dents & less likely to develop cracks. While Galaxy S7's is more prone to getting glass cracks on the back than the front. Both are Gorilla Glass 4, which means the back panel is thinner (less weight). Also, Galaxy S7's is great water resistance in comparison to its counterpart (Schumann, n.d.).
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iPhone has cheap storage in comparison to Samsung storage. Galaxy S7 begins with, 32GB vs. 16GB& can include a microSD to increase size to 200GB more while iPhone 6s have a storage of 128GB (Smyth, 2012).
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Battery life-: Samsung has invested greatly in its battery technology. The Samsung Galaxy S7 has a massive comparative advantage with Apple iPhone 6ssince itsbattery capacity is at 3,000mAh& 75% more milliamps. While Apple is known for its great optimizations, in comparison to Samsung.
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The Endurance rating is also different in between iPhone & Samsung. The Galaxy S7 can last an average of 80 hours (greater than three days) while Apple iPhone 6s last for 62 hours.
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The Samsung Galaxy S7 has a 4.376 sunlight contrast ratio display which means it reflects less light than that of the iPhone which has a 3.783 sunlight contrast ratio. Hence Samsung with more 400 nits becomes more legible under direct sunlight& switching to Auto mode serves a better purpose.
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Samsung has a super AMOLED panel with a diamond Matrix Pentile while Apple has an IPS LCD & RGB Matrix.
Analysis of additional features
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Loudspeaker: Both Samsung & Apple has a below-average stereo speaker.
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Audio Quality: Audio quality &active external amplifier also needs improvement. The iPhone 6s stereo quality is far lower than Samsung S7.
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Camera & Video Camera, Dusk: The S7 video & camera quality has a fairer &brighter image with less disturbance in comparison to Apple iPhone.
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Cusumano, M. A. (2013). The Apple-Samsung lawsuits. Communications of the ACM, 56(1), 28-31.
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Kim, S. Y., Park, S. T., & Kim, Y. K. (2015). Samsung-Apple Patent War Case Analysis: Focus on the Strategy to Deal with Patent Litigation. Journal of Digital Convergence, 13(3), 117-125.
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Wee, A. (2016). Samsung Galaxy Note 5 vs Apple iPhone 6s: Who'll win the duel?. Sign.
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