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Key Topics
Requirement
Information and Social Media
Solution
Information and social media play a very important role in affecting the culture of any country. Information media have the responsibility to provide accurate information. It has the potential to change the opinions of people and therefore should be socially responsible. The essay discusses certain examples of how media is affecting the culture of America. Media plays a great role in elections and democracy. It acts as a watchdog that discusses the success and failure of candidates, government and other electoral bodies. The role of information and news media can shape the political opinions and with the new digital technology, news media has quickly spread all around the web and has transformed news consumption.
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Information media has social responsibility; the media as is well discussed by several authors is accountable to the audience to whom they are responsible to provide accurate news report and scrutiny. Media is accountable to various stakeholders; it is obliged to the government to provide constructive criticism. It is responsible to the owner because it is essential to survive as a business venture and be a genuine supplier of education, enlightening and entertaining. The media is responsible to itself for its own satiation of providing a success story worth inspiring. When any of the above mentioned responsibility gets jolted it can have negative effects. Example, one of the important aspects of responsible journalism is with regard to health news reporting. Studies claim that health news reporting has a deep impact on the life of the common man. An example of such a reporting is when Newswire services claimed that several million people in America who take calcium for hypertension have good chances of having a heart attack. Listening to the report people became scared and did not take their prescribed medicines. Later it was criticized by several people that media report was misleading with its conclusion and had put many patients at great health risk. Another example that discusses the impact media can have by implanting hope in the mind of the audience is by incorrectly describing the efficiency of a cure. A bizarre treatment of Alzheimer disease was reported based on a small study. Melatonin is known to be a cure for aging. However, in both these cases it is important that both media and the scientists are blamed for making reach false information to the public. Therefore, utmost care has to be taken while spreading scientific concepts as they can be largely misunderstood by the audiences (Middleton, 2009).
When the media wrongly produces any news, then the audience has nothing but wrong information .Therefore the reporters should list their credentials. Also the information that is fictional or a personal opinion should be clearly stated. Nevertheless the society should be equally shrewd to do their own research and should rely on credible sources. There are various cases which make sure that the media should be act responsibly or else it will bear legal consequences. For example, it is illegal to print something that is not true. Also making false accusations without any evidence also amounts to illegality. The scenarios of using media to instigate violence or harassment also accounts to illegality. Even the words printed for advertisement should be factual (Ollo, 2016).
Media plays a great role in elections and democracy. It acts as a watchdog which discusses the success and failure of candidates, government and other electoral bodies. The media inform the public about the performance of the candidates, which eventually help the general public to take decision on voting. They help to educate voters so that they can exercise their right well. Media helps to develop an election campaign effectively. It has a great role in spreading messages from political parties to general public. Media provides a platform for the public to communicate their problems and issues to political parties so that they can be resolved effectively. It also allows the candidates and parties to have discussions with each other. Media helps to monitor elections and declare the results, the elections are scrutinized to make sure that elections are done as a fair process and maximum efficiency is achieved. Lastly, Media should make sure that no inflammatory language is used and violence is avoided to a great extent. Definitely media is not just one source of information for the public, but in this era of mass communication, media do play a great role even in lower developed countries (Newsletter, 2012).
Dan Pfeiffer, Director of New York magazine, recently told that with the invention of YouTube, TV and other social media, people can watch anything whatever they want, just like they watch in their iPod. A person can download news, movies or songs and listen to them wherever they are. People can spread messages and important news on social media like Facebook and tweeter. Political parties can influence decision of candidates through this. E.g. Iran tweeted when they were under the ruins of Haithi and it spread like a big word of mouth. With House Facebook Page has half millions of fans, Twitter has over 1.7 followers, President Obama announces white house run via web video and his vice president replied through text messages. In fact Sarah Palin started whole ‘death panels’ debate by an interview on the Facebook page and which got spread through thousand of friends. By clicking on like and dislike buttons, people can give immediate opinions on their posts which can be of good help to other readers to judge as well. Polls can be conducted on social media which is far less expensive than high priced telephone bill. Social Media also helps to connect with each other (Cary, 2010). Political parties can give their messages of tea parties, hall meetings and other events on Facebook and Tweeter.
The merger of electronic media has altered journalism to a great extent as the new technology and digitalization has come to practice. Example: Newspaper printing will have to wait till next morning to get it published. With new digital technology, news media can quickly spread around the web. News media run on main stories and quick deadlines. However, trends show that the news media are being spread across all channels, but they also need to be vigilant about its usage in social media. Ethics and credibility are at stake and there is always the risk of inaccuracy and misinformation in journalism. As per Glogger, 2012 organizations that are fast and are able to adjust as per changes can only survive in the future (Glogger, 2012).
Information media play an unavoidable role in the life of the common man. The media is well discussed by several authors is accountable to the audience to whom they are responsible to, to provide accurate news report and scrutiny. With regards to election too media provides a platform for the public to communicate their problems and issues to political parties so that they can be resolved effectively. It also allows the candidates and parties to have discussions with each other. The study also concludes that media today is evolving like never before and organizations which are fast and are able to adjust as per changes can only survive in the future.
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Cary, M. (2010, February 04). 5 Ways New Media Are Changing Politics. Emerging communications phenomena have transformed the political process. Retrieved from http://www.usnews.com/opinion/articles/2010/02/04/5-ways-new-media-are-changing-politics
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Glogger, G. (2012). How New Media Has Transformed Traditional Journalism. How New Media Has Transformed Traditional Journalism. Retrieved from https://www.coursehero.com/file/p63l8h3/How-have-electronic-media-and-their-convergence-transformed-journalism-and-news/
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Middleton, M. (2009). Social Responsibility in the Media . Oxford University PCMLP, Center for International Media Ethics CIME . Retrieved from http://www.caluniv.ac.in/global-mdia-journal/DOCOUMENT/Document%206.pdf
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Newsletter, A. (2012). Overview of Media and Elections - The Importance of the Media to Elections. Media and Elections . Retrieved from https://aceproject.org/ace-en/topics/me/me10/default
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Ollo, E. (2016). Do Information Media Have Social Responsibility? If Yes, in What Ways? If No, Why Not? Do Information Media Have Social Responsibility?, p. 2. Retrieved from http://www.termpaperwarehouse.com/essay-on/Do-Information-Media-Have-Social-Responsibility/266011
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