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Requirement
Question: Ethical & Unethical Research Analysis
Solution
Introduction
In this present paper, we will discuss the impact of ethical and unethical research in a business research paper. The paper that has been selected for the assessment is “Market research and target market segmentation in place marketing procedure: A situational analysis” which has been developed by Theodoros Metaxas. The paper discussed the guideline of ethical research, the business research project summary, potential unethical research practices, parties affected by unethical research, ways in which unethical behavior affects the organization, individual and society and the methods for monitoring the unethical behavior.
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Ethical research guidelines
Ethical research is defined as the research which is based on the principle and fundamentals of ethics. The ethics of research are different in every community such as anthropology has different ethical in research and business research has different guidelines. The purpose of guidelines is to create integrity in research. Below section suggest the ethical research guidelines for the paper that has been selected for the assessment:
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1. The research should be voluntary and it should be based on the informed consent.
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2. The research should be based on objectivity, integrity and quality (Bryman et al., 2015).
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3. The research should be complying with all the international and national laws and regulations.
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4. The research should be transparent, honest and straight-forward in the business relations.
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5. The research data should be utilized after taking the consent from the respondents.
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6. The research should not represent any non-research activity.
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7. The secondary research should not be misrepresented as primary research.
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8. The precaution of conflict of interest should be taken by business partner, employees and every individual who are involved in research.
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9. The research should disclose the proper business policies.
Summary of research article
The business research paper mainly focuses on the structural analysis of market research and target market segmentation which helps to implement the strategy in effective distribution channel which helps to generate high revenue. The research focuses on analyzing the internal and external environment which helps in planning the successful place marketing. The market research includes the study of tourism global trend and cultural development which helps in creating an effective place marketing plan (Metaxas et al., 2005). The structural analysis is characterized by flexibility which helps to research on specific areas such as innovation, business activities, culture, tourism and others.
Potential unethical research practices
Below section suggests the potential unethical research practices for the paper that has been selected for the assessment:
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1. Use of false and irrelevant data
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2. Copy of packaging and labeling.
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3. Hide of relevant information about the product.
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4. Intentional promotional activities which impacts on consumer’s health.
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5. Top level intentional decision marketing to increase the revenue.
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6. Misrepresentation of profit analysis which leads to unethical behavior.
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7. Unethical force to the employee for increasing the sales revenue.
Parties affected by unethical research
This section suggests the parties affected by unethical behavior that has been selected for the assessment. The injured parties include consumers, employees, and organization. The unethical practices such as intentional marketing of baby products which affect the children’s health and it can leads to the death or major illness. The organization is majorly impacted by the unethical practices which can directly affect the brand image and the goodwill of the company. The company’s revenue is directly affected by the poor brand image in the eyes of the consumer’s.
Unethical research effects
Below are the different ways in which unethical practices of the paper that has been selected for the assessment impacts on the organization, consumer, and society:
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Organization: The unethical research practices impacts on the brand image and goodwill by providing unethical practices such as financial fraud, improper labeling, and irrelevant information about the product. The unethical practices affect the sales volume and stock price of the company (Leonidou et al., 2013).
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Individual: The individual can be adversely impacted by unethical practices of the research such as use of product impacts on the individual health.
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Society: The society is impacted by the unethical research practices which loss of confidence and trust in business. The research also losses its resources and new regulations is implemented for the research.
Monitoring methods
Below are the methods to control the unethical practices for the paper that has been selected for the assessment:
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1. Use of ethical statements and norms: The ethical statements include a code of conduct, a trustworthy relationship between the business partners and others which helps the company to monitor unethical practices in the research (Hair et al., 2015).
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2. Use of interventions: The use of an inspector helps to supervise the research activities and to observe audit records. It helps to monitor the unethical practices in the research.
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3. Use of knowledge provision : The framework of goods and bad information helps to disclose the information. It helps to educate the consumers which enable to monitor the unethical practices in the research.
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4. Use of reward system: The reward system positively enhances the researchers to generate ethical behavior which helps to monitor the unethical practices in the research.
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5. Use of agents: The use of agents helps to certify the research and government regulatory intervention helps to monitor the unethical practices in the research.
Conclusion
The ethical practices play an important role in building the image of brand and goodwill. The ethical issues include use of fair information and the research should be clear, transparent and objective. The unethical practice injures the organization, individual and society. The unethical issues should be monitor because it impacts on the long term sustainability of the business. There are various methods to monitor unethical practices such as use of agents, reward systems, ethical statements, interventions, and knowledge provisions.
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Bryman, A., & Bell, E. (2015). Business research methods. Oxford University Press, USA.
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Leonidou, C. N., Leonidou, L. C., Coudounaris, D. N., & Hultman, M. (2013). Value differences as determinants of importers’ perceptions of exporters’ unethical behavior: The impact on relationship quality and performance.International Business Review, 22(1), 156-173.
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Hair, J. F. (2015). Essentials of business research methods. ME Sharpe.
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Metaxas, T. (2005). Market research and target market segmentation in place marketing procedure: A situational analysis (1st ed.).
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