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Requirement
Question: Impact of social networking on Amazon e-books evaluation
Solution
Amazon is an e-commerce organization which deals in various products. Amazon provides their customers a destination for e-books by offering products as per their needs, with low prices and fast and reliable delivery. One special product in which it is dealing with is e-books. An e-book is an electronic form of a traditional version of the book that can be read by using a personal computer or using an e-book reader (Majchrzak, 2013). Technological advancement has increased. Technology has improved to a greater height around us. It affects all aspects of human lives. In traditional bookstores, large storage is required for the storage of books which involve high cost and consume much time in its management. Amazon organization takes an interesting step in the field of e-books. Social media was not so popular when Amazon launched the e-books. Due to the less popularity of social media, Amazon only served e-books to limited customers. Due to technological advancement, social media became a powerful tool of marketing. Social media helps the organization in building its reputation in the market. Social media are influencing the whole organization in a significant manner. The main motive of the social media is to capture leads. Social media helps a lot in promoting e-books of the Amazon. Amazon creates social teasers for the social media through which the organization can easily promote its e-books across its social platforms. Teaser sent to a large number of peoples with snippets from the e-book helps in creating the buzz around the content which the organization is promoting. All this enable the organization to serve a large number of audiences in a particular or limited time. There are a large number of social networking sites today like, Facebook, Twitter, LinkedIn or what's app. All these prove important instruments of promotion of the eBook. Through pinning a tweet on twitter enables the organization to be on top of its feed. Thus, the pinned tweet will always be the first one a visitor sees (Rishika,2013). Creation of tweet through twitter helps the organization in highlighting its books in front of a large number of customers. The pin feature of the tweet is little known, but it proves very tactic and effective in the promotion of a product. In the past time, social media was not so popular among people. People were not aware of the use of the social media. But now, everything is done through social media. Various organizations are using social media for marketing product. In today’s scenario by using social media Amazon designs its social banners which grab the immediate attention of wide people when they visit the web page of the organization. These social banners play an important role in the promotion of the e-books, for example, amazon creates cover photo for Twitter and Facebook that enables the organization in the promotion of E-book. Thus, it can be said that social networking helps in building an image of the organization in the market by promoting its product across the countries and even to those countries that was unthinkable a decade ago.
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Impact of social media on business operations:-
Most of the organizations are shifting to digital platforms and media to collaborate and interact with employees and customers. As businesses become competitive and global, social media is playing an important role because its ability to bridge distances and enable the development of relationships. Social media is a key component for any business organization. In the past, the business operation process followed the physical store format of selling the books which is different from the online store of the books. In the physical bookstores books are kept as per the departments, subjects and alphabetically. All this helps an organization in tracking a single book easily, but it is a very time-consuming and difficult process. On the other hand, in online organizations, all the business activities organized geographically through which an organization can easily track a particular order. Consumers can place orders in bulk and can get them faster than any physical bookstore. For Amazon, online business operations prove very efficient and social media helps in fulfilling its entire objective by promoting its e-books to a wide range of peoples. Through social media, Amazon can improve its customer service because it helps the organization to extend its customers on social media, where handles and hash-tags are measured for customer complaints that can be resolved through Facebook posts and tweets. Today, use of social media is developing at an astronomical rate. Web sites of the social media such as Facebook, LinkedIn, and Twitter represent a vast opportunity for Amazon to grab the attention of customers and simultaneously build the brand image of the organization. For the last four decades, production of the book has been digital. In this digital environment all processes of editing, writing, pre-press preparations, and layout are computerized, and the publishing workflow is all network based (Weber,2015). In the Amazon, all the distributors and the retailers completely depend on ordering software and databases and online communication. The e-book is a digital document so that it will be accessible and downloadable at all time and from all over the whole world. E-books only require an internet connection and a computer to complete an online financial transaction. Today, social media enable the Amazon in achieving higher growth. After achieving so much popularity, Amazon launches Kindle e-books and kindle apps which serve as large number of potential customers at a particular time (Walker,2014). Thus, it can be said that social media influences the overall functioning of the organization and helps in gaining popularity in the marketplace.
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Majchrzak, A., Faraj, S., Kane, G. C., & Azad, B. (2013). The contradictory influence of social media affordances on online communal knowledge sharing. Journal of Computer?Mediated Communication, 19(1), 38-55.
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Rishika, R., Kumar, A., Janakiraman, R., & Bezawada, R. (2013). The effect of customers' social media participation on customer visit frequency and profitability: an empirical investigation. Information systems research, 24(1), 108-127.
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Walker, E. (2014). Making a Killing on Amazon Kindle: The Pro Marketer's Guide to Selling More eBooks on Amazon!.
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Weber, A., & Jones, A. (2015). Amazon Prime and Kindle Lending Library: 2 in 1. Getting All the Benefits from Kindle Unlimited (Free books, Free Movie, Amazon Prime, amazon prime... Prime and Kindle Lending Library)-Volume 2.
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