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Introduction to Philanthropy and Fundraising Fundamentals

Graduate: Online Syllabus

NMP 521Z2

Introductory Comments

Our course is meant to provide the ideas and techniques of fundraising as well as a general review of philanthropy. While fundraising is an ever-evolving professional field of study, the practice of charity in America today is informed by a complex historical, philosophical, and theoretical context. Understanding and appreciation for this framework are required for effective fundraising. This training is not intended to be the sole option for a fundraiser to improve their fundraising skills. Rather, the goal of this course is to give a foundational knowledge of the role of philanthropy and fundraising in the nonprofit sector and the workings of a nonprofit organization.

The ability to obtain the resources necessary to accomplish one’s mission is the most critical challenge facing nonprofit organizations today. The extent to which you have a clear and compelling case can effectively and powerfully communicate that case, can identify individuals and/or funding entities who have an inclination and capacity to support your organization, and are effective in persuading these potential donors to commit their resources to your cause are all factors that influence your ability to generate support. This course gives the greatest attention to giving by individuals, rather than by foundations, corporations, or government grants.

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Course Description

Students will have a fundamental awareness of the parameters within which nonprofit managers raise funds, the historical, organizational, and ethical settings of nonprofit fundraising, and the process of raising private gifts after completing this course. In addition, students will have a thorough understanding of the philosophy of philanthropy, a framework that draws on theories and research from the social and behavioral sciences and a variety of other disciplines.

I would like to make a comment about the texts that are used in this course – although some of them might seem dated in terms of writing or publishing, the essential art of fundraising has not changed. These authors, many of whom are thought leaders in their fields, will provide you with valuable knowledge. I'll occasionally share additional information that isn't time-sensitive, such as websites and white papers, but I encourage you to appreciate the readings and realize that this is information that will help you succeed in your profession.

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Student Learning Outcomes

By the completion of this course, students will increase their understanding of:

1. Patterns and trends in charitable giving in the United States.
2. Philanthropy in American society: philosophical, historical, and religious settings on or motivation, giving theories and patterns.
3. The ethical contexts and constraints which inform fundraising.
4. The purpose and elements of a well?developed fundraising plan.
5. Organizational readiness principles and criteria, as well as the fundamentals of an effective fundraising program.

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Required Texts

1. Robert Payton & Michael Moody. 2008. Understanding Philanthropy.***
2. Russ Alan Prince & Karen Maru File. 2001. The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors.
3. Kim Klein. 2016. Fundraising for Social Change, 7thedition.***
4. David H. Smith, editor. 2010. Religious Giving: For Love of God.***

*** PLEASE NOTE: This text is available as an e-book through Hatch Library, so no need to purchase it unless you really want it!

       5. Various readings/articles noted in the syllabus and posted in Canvas

These texts can be purchased from the Bay Path University bookstore by clicking on the Bookstore button on the My Bay Path portal Welcome page.

Additional Readings

All other required and recommended readings can be found on the online course site.

Instructor/Course Policies Late Work Policy

Late work is strongly discouraged and so, as a general rule, it is not accepted. Late submission will typically be recorded as 0 points. The rapid style prevents pupils from playing "catch-up."

Attendance/Participation Policy

Your attendance is determined by your participation! Students are expected to check-in and actively participate in the online classroom on a regular basis, i.e. 3-4 times per week. In addition, students are expected to check the INBOX for e-mail and the ANNOUNCEMENTS section in CANVAS at least every other day. You should not enroll in an online course if your schedule will keep you away from a computer for more than a few days at a time during the term.

A Note about Online Learning

Learning online requires an independent, self-motivated, disciplined, and collaborative learning style. "Keep on top of the work," all successful online students advise.” Regard the deadlines as tools that will help you manage your time. Be sure of the deadlines for all assignments. Online learning is about teaching yourself. Time spent researching or reflecting on a solution or problem before writing about it is time well spent. Email exchanges with your instructor and classmates about a query or concern are an important element of how you will learn.

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APA Formatting and Reference Guidelines

Replacing someone else's thoughts and words with your own is termed plagiarism - academic fraud. Students must cite all resources and give credit to the authors. Graduate students in Bay Path University's NMP and SFP programs are expected to use solely APA style and reference requirements to cite all resource references. Note that MLA and other reference styles will not be accepted by faculty teaching in the NMP or SFP graduate programs. The NMP uses The APA Publication Manual, 7th Edition. Please see the following link on the APA 7th edition: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.html

Note that Wiki’s, such as Wikipedia, are not acceptable sources for this class.

Policy on Inclusiveness

We cultivate an inclusive environment as a department, through our online and on-campus classrooms. Our program would encourage students and teachers to avoid language that generalizes a perspective to the exclusion of others, whether in a class discussion, a forum post, or a submitted work. The use of appropriate language is not just a matter of general courtesy but the use of incorrect language can weaken one's argument, alienate the reader or audience, and impair one's credibility, which is a talent the department strives to develop.
Please review the following handout on appropriate language use: http://owl.english.purdue.edu/owl/resource/608/01.

Statement on Academic Integrity

Academic integrity is vital to the learning process and dishonesty will not be tolerated. If a student engages in any type of academic dishonesty, they will be punished in accordance with the nature and severity of the offense.In accordance with the Policy on Academic Integrity, which appears in detail in the course catalog (available under Academics on My Bay Path Portal). If you're not sure what constitutes academic dishonesty, consult the course instructor.

A faculty member who has evidence of a student failing to adhere to the Academic Integrity Policy has a duty to report the conduct to the Office of Academic Affairs, which will maintain records of the allegation and the disposition of the matter. When a student engages in academic dishonesty in a faculty member's class, the faculty member may choose to try to resolve the situation informally, in which case the faculty member may assign the student a "F" for the course and/or the specific assignment, or grade only that portion of the assignment that represents the student's own work, or require the student to repeat the assignment or a similar assignment. The faculty member may elect to refer the matter directly to Academic Affairs for disposition by the Standing Committee through a HearingBoard.

Procedures for Students with Disabilities

Bay Path University is committed to providing equal access to students with disabilities under the guidelines of Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act. Students with disabilities who wish to request reasonable accommodations to ensure equal access to classes, programs, or services must register with the Office of Access Ability Services at accessibility@baypath.edu. Supports for students include reasonable and effective accommodations, academic adjustments, and/or auxiliary aids as determined on a case by case basis.

If you have an identified disability that may affect your performance in this class and you choose to request reasonable accommodations, please schedule an appointment with Student Access Ability Services so that provisions can be made to assure you have an equal opportunity to meet all the requirements of this course.

Federal Credit Hour

Except as provided in 34 CFR 668.8(k) and (l), a credit hour is an amount of work represented in intended learning outcomes and verified by evidence of student achievement that is an institutionally established equivalency that reasonably approximates not less than –

(1)    One hour of classroom or direct faculty instruction and a minimum of two hours of out of class student work each week for approximately fifteen weeks for one semester or trimester hour of credit, or ten to twelve weeks for the one-quarter hour of credit, or the equivalent amount of work over a different amount of time;

or

(2)    At least an equivalent amount of work as required in paragraph (1) of this definition for other academic activities as established by the institution including laboratory work, internships, practica, studio work, and other academic work leading to the award of credit hours.”

Technology

EXT 099 Introduction to Online Learning Course

All online students are required to complete EXT 099: Introduction to Online Learning before beginning any online course at Bay Path. If you have any questions about this requirement, please contact the Center for Online Learning at online@baypath.edu.

Computer Requirements

To effectively participate in and complete this course, each student must meet the minimum hardware, software, and connectivity computer specifications as outlined by the Information Technology Services department at Bay Path University. The technology requirements document is available in the Student Canvas Tutorial in Canvas.

Communications from the University

The University provides a free e-mail account to all of our students. Please be sure to check this e-mail account regularly by logging on to the My Bay Path portal at my.baypath.edu. Important campus messages are often sent to this email account.

Be sure to check your Conversations Inbox in Canvas regularly (daily is recommended) as all course-related communication (e-mail from your instructor and other students) will be sent through this module. You can see if you have new messages on your course home page when you first log in. It is also important to set your "Notifications Preferences" within your Canvas profile. These notifications will alert you of activity within your Canvas classroom via the method you choose. Remember that Canvas Conversations are not the same as your Bay Path email account. Each must be checked separately.

Technology-Related Issues and Problems

The Bay Path A&IT Unified Help Desk is located on the first floor of Catok Learning Commons. They are available for both in-person or virtual support during the following times:

• Mon-Sat: 7:30am-8:00pm
• Sun: 10:00am-8:00pm

In-person support hours are 8 am-5 pm Mon-Fri or by appointment. Schedule a technical.

You can also contact them by phone (413-565-1487), email (techsupport@baypath.edu), or visit their support page (support.baypath.edu) any time!

BYOD Campus

Bay Path embraces the bring-your-own-device (BYOD) culture that is already prevalent on campus and encourages students to make use of their computer hardware in and out of the classroom. Classrooms will no longer have computers for students built into their layout, and instead, the rooms will be more flexible. To ensure that every student has access to a computer, IT has instituted a new laptop loaner program for all active, degree-seeking Bay Path students. If needed, please reach out to your academic advisor or the IT Department, and they will work to provide a loaner device for up to a semester at a time.

Public computing spaces are available on the Longmeadow, Ryan Health Sciences, and Concord campuses. To learn more about these spaces and check how many computers are available, visit the IT support page.

All active, degree-seeking students can access Office 365 online and download a home-use copy of Microsoft Office (including Word, Powerpoint, Excel, and more) on up to five personal devices. Learn how by clicking here.

Printing on Campus

Bay Path is now using a service, Papercut, which allows students to send print jobs from any device (laptop, phone, campus PC) and then release the print job from any public printer simply by tapping your Wildcat ID. Students can also scan documents as PDFs and send them directly to email or Google Drive. Color printing is also now available in the Hatch library! Black and white print jobs cost 10 cents per page at any campus printer, and color prints are 20 cents per page. All students receive a credit of $100 annually for free from the University for printing. This credit is applied every July 1st.To learn how to print, visit the IT support page.

Canvas/Online Learning Questions or Issues

The Center for Online and Digital Learning staff is available to answer any of your questions regarding online learning and to provide you with strategies and suggestions for being an effective online learner. For assistance, please email online@baypath.eduor call 413-565- 6880.

Methods for Determining Final Grade

All assignments will be graded on a weighted 100-point scale. These assignments and possible scores are described later in the syllabus. The final student grade will be determined by calculating the percentage of total possible points the student receives on all graded assignments and cross-walking to the letter grade equivalent scale provided below.

Discussion Forum Participation 20% of total grade

You will receive up to a maximum of 100 points for each discussion forum (most weeks have 2 DQs). See below for the criteria that will be used in assigning each week’s points.

Peer-to-Peer Discussion Forums 10% of total grade

You will receive up to a maximum of 100 points for the Peer-to-Peer Discussion Forum each week (weeks 1-8) during the course. Criteria are the original post by Wednesday and replies to each member of your Peer Coaching Group no later than Saturday 11:59 PM.

Weekly Assignments 20% of total grade

In the three SBA assignments, you will demonstrate your learning in this course. See the assignment folder on our course site for more detail about each one. All assignments are due no later than midnight (Eastern Time) unless otherwise noted.

Three weekly written assignments, spaced strategically throughout the course, are designed to further your understanding of and engagement with the concepts covered in the course. Each assignment requires upfront planning and preparation. Students will need to plan carefully and diligently to complete the assignments by the posted due dates. Late work is generally not accepted except in unusual circumstances and with prior instructor approval.

Smaller Class Assignments 5% of total grade

Mid-term in Week #4 – 100 possible points 20% of total grade

Final exam in Week #8 – 100 possible points 25% of total grade

Evaluation of Student Learning

After this course, you will receive a letter grade reflecting your performance in this course. Letter grades (from A – To f) will be computed for each of the above items based on the percentage earned. Your percentage total is then converted to a letter grade according to the following scale:

Letter Grade Equivalent	Percentage Earned	Grade Point
A	95-100	4.00
A-	90-94	3.67
B+	87-89	3.33
B	83-86	3.00
B-	80-82	2.67
C	70-79	2.00
F	Below 70	0.00
I	None	0.00
W	None	0.00

 

Tutoring Services

Online tutoring services are available through Smartthinking. To access the site, go to the My Bay Path portal and click on the “Online Tutoring Help for All Students” button. Select the link that says "Log in to Smarthinking." Many subjects have live, real-time instruction available. A writing service that allows you to submit a paper and receive comments within 24 hours is also available. Please visit the site and plan if you wish to utilize this service as real-time tutoring hours vary by subject. Any technology issues relating to the use of Smarthinking should be sent to ITS at ITS@baypath.edu; All additional tutoring-related inquiries should be directed to the Coordinator of Student Academic Support Services at AcademicSupport@baypath.edu.

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Types of Assignments Discussion Forums

Weekly Discussion Forums:

Most weeks there will be two topics for discussion. Your postings should be thoughtful and demonstrate that you have completed the assigned readings. To receive the maximum points each week, you should post an initial response to each topic no later than Wednesday at 11:59 pm. Respond to at least 2 posts (ideally on two separate days) on each topic no later than Friday at 11:59 pm. You are welcome to post more than this should you feel so inclined.
Your posts will be graded according to the rubric found in Canvas. As well to receive maximum points you must cite from the weekly reading material and follow APA formatting.

As a guideline

The initial response, which should be around 250 words long, should be packed with material from your readings/research that you want to share with the class. This is your time to demonstrate your learning and knowledge gained on the subject. I'm curious about how you analyzed what you discovered and demonstrated critical thinking skills. You must cite course materials in your responses.

A 150-word student response necessitates the use of research and facts to support, refute, or enrich the material offered to add to the knowledge that you are responding to. This is to assess your critical thinking skills in formulating your responses. Just posting an “I agree/disagree with your comment” or an “I think the same” to someone else’s thoughts is not an adequate response. All posts need to demonstrate learning and analysis of information shared.
 Students who post close to or on the due date miss out on the class discussion as well as the opportunity to help others.
Please keep in mind that the "due date" of each Discussion Forum just indicates when it will close

Weekly Peer Coaching PDF Forums

Peer Coaching Groups will be formed in addition to the weekly DFs and as you work on your weekly projects throughout our course create smaller cohorts within our class to provide more thorough feedback to each other. To receive the maximum points each week, you should post an initial response to each topic no later than Thursday at 11:59 pm.
Respond to at least 2 posts on each topic no later than Saturday at 11:59 pm.

Weekly Assignments

The weekly assignments are due every Sunday at 11:59 p.m. in a variety of formats. They provide an opportunity to think about generosity from many angles and put theory into practice. The modules contain descriptions of the assignments. These assignments are worth 100 points apiece and are scored using the Canvas rubric. They account for 20% of your overall grade.

Midterm

The midterm, which is due in week 4, consists of a series of short donor biographies and a case study. 100 points and 20% of the overall grade.

Final

The final exam is completed at the end of week 8 and provides options for mid-length essays, 8-10 pages. 100 points and 25% of the total grade.

Course Outline

The professor reserves the right to change class assignments and/or projects or activities at her discretion after advance notification. It is the responsibility of the student to stay informed via BPU email and your CANVAS classroom.

Week/Module #1: What is Philanthropy?

Student Learning Objectives

You will have a basic understanding of the course structure and criteria by the end of this week's module; you will get to know each student in class, and you will begin to study the numerous definitions and expressions of philanthropy in American culture.

Required Readings

1. Payton & Moody, Chapters1?4
2. Executive Summary, “The Science of Generosity” (PDF inCanvas)
3. Article, “Hard-Wired For Giving” (PDF inCanvas)
4. Article – Robert Payton’s Legacy (link inCanvas)
5. Video – What is philanthropy? (link inCanvas)
6. Video – 100 Years of Philanthropy (link inCanvas)
7. Video – A Whole Lot of Shift Needs to Happen (link inCanvas)

Assignments for Week 1

1. Discussion Forums ? There are 2 topics for discussion (not including the Peer-to-Peer DF). Post your initial response to each topic no later than Wednesday by 11:59 pm. Respond to at least two classmates in each forum by Friday at11:59 pm
2. Philanthropic Autobiography – 100 points – due Sunday
3. Peer-to-Peer Assignment Discussion - Post your initial response no later than Thursday by 11:59 pm. Respond to each classmate in your assigned Peer Coaching Group by Saturday at11:59 pm.

Week/Module #2: American Philanthropy: Historical Contexts

Student Learning Objectives

Students will analyze the historical circumstances that inform and shape modern-day philanthropy in America after completing this subject.

Required Readings

1. Payton & Moody, chapter5
2. Article – Philanthropy in America – A Historical Perspective (PDF inCanvas)
3. Hammack, “The Legacy of Robert Bremner’s American Philanthropy” (PDF inCanvas)
4. Video, Oliver Zunz on the history of philanthropy in America (link inCanvas)
5. Video, African American Voices in Philanthropy (link inCanvas)

Assignments for Week 2

1.    Discussion Forums ? There are 2 topics for discussion. Post your initial response to each topic no later than Wednesday by 11:59 pm. Respond to at least two classmates in each forum by Friday at 11:59 pm
2.    Peer-to-Peer Assignment Discussion - Post your initial response no later than Thursday by 11:59 pm. Respond to each classmate in your assigned Peer Coaching Group by Saturday at 11:59 pm.
3.    Speak with your Instructor – 100 points – no later than Sunday
4.    There is no written assignment in Week#2.

Week/Module #3: American Philanthropy: Religious Traditions and Contexts

Student Learning Objectives:

Students will investigate diverse religious traditions that help inform and define present-day charity in America after completing this lesson.

Required Readings

1. “Religious Giving” edited by Smith, Chapters 1, 4, 7, and10
2. Students will be assigned one additional chapter from Smith as noted in Canvas & the corresponding discussion forum
3. Klein, Part One, Chapters 1 &2
4. Connected to Give reports (PDFs in Canvas) -SKIM
5. Video, Tzedakah Defined (link in Canvas)
6. Special report – Religious Giving (PDF in Canvas)
7. Connected to Give – Faith Communities (PDF in Canvas)

Assignments for Week 3

1. Discussion Forums ? There are 2 topics for discussion. Post your initial response to each topic no later than Wednesday by 11:59 pm. Respond to at least two classmates in each forum by Friday at11:59 pm
2. Peer-to-Peer Assignment Discussion - Post your initial response no later than Thursday by 11:59 pm. Respond to each classmate in your assigned PeerCoaching Group by Saturday at11:59 pm.
3. There is no written assignment in Week#2.

Week/Module #4: Donor Motivation, Giving Theories, and Patterns – Part 1

Student Learning Objectives

Students will get a better grasp of the many incentives that impact donor behavior after completing this session.

Required Readings

1. Prince & File – Intro & Part 1, p.1?105
2. Klein - Part One, Chapters 4 & 5 and Part Two, Chapter11
3. High Net Worth donors, series of reports – each student will be assigned to just one of these reports as outlined in Canvas and the corresponding discussion forum.
4. Notes on Strategic Giving –Frumkin
5. Charity in the Age of Trump – PDF in Canvas

Assignments for Week 4

1. Discussion Forums ? There are 2 topics for discussion. Post your initial response to each topic no later than Wednesday by 11:59 pm. Respond to at least two classmates in each forum by Friday at11:59 pm
2. Mid?term – 100 points (directions in Week #4module)
3. Peer-to-Peer Assignment Discussion - Post your initial response no later than Thursday by 11:59 pm. Respond to each classmate in your assigned Peer Coaching Group by Saturday at 11:59 pm.

Week/Module #5: Donor Motivation, Giving Theories, and Patterns – Part 2

Student Learning Objectives

Students will analyze diverse donor motivations and giving patterns as they pertain to fundraising tactics after completing this lesson.

Required Readings

1. Prince & File – Part 2, p.107?206
2. AFP Diversity Essays – link in Canvas
3. Klein - Part Two, Chapters 6-10 & Part Three, Chapters 12-17 and Chapter20

Assignments for week 5

1. Discussion Forums ? There are 2 topics for discussion. Post your initial response to each topic no later than Wednesday by 11:59 pm. Respond to at least two classmates in each forum by Friday at11:59 pm
2. Assignment: Donor Interview – 100 points
3. Peer-to-Peer Assignment Discussion - Post your initial response no later than Thursday by 11:59 pm. Respond to each classmate in your assigned Peer Coaching Group by Saturday at 11:59 pm.

Week/Module #6: The Fundraising Process and Organizational Readiness

Student Learning Objectives

By the end of this session, students will have a fundamental understanding of fundraising program management concepts and techniques.

Required Readings

1. Giving USA reports – PDFs in Canvas(skim)
2. Fundraising Planning – PDF inCanvas
3. The Case for Support – PDF inCanvas
4. Rethinking the Case for Support – PDF inCanvas
5. Klein - Part One, Chapter 3 & Parts Four, Five, and Seven

Assignments for Week 6

1. Discussion Forums ? There are 2 topics for discussion. Post your initial response to each topic no later than Wednesday by 11:59 pm. Respond to at least two classmates in each forum by Friday at11:59 pm
2. Assignment: Case for Support – 100points
3. Peer-to-Peer Assignment Discussion - Post your initial response no later than Thursday by 11:59 pm. Respond to each classmate in your assigned Peer Coaching Group by Saturday at 11:59 pm.

Week/Module #7: Ethics and Philanthropy

Student Learning Objectives

Students will grasp the most fundamental ethical concepts that guide philanthropy and effective fundraising strategies after completing this lesson.

Required Readings

1. Gunderman, “Imagining Philanthropy” (PDF inCanvas)
2. Klein – Part Six and Part Eight
3. Tempel & Nathan, “Ethical Fundraising” (PDF inCanvas)
4. AFP Article, “Mission or Money?” (PDF inCanvas)
5. Video – Fundraising Ethics (link inCanvas)

Assignments for week 7

1. Discussion Forums ? There are 2 topics for discussion. Post your initial response to each topic no later than Wednesday by 11:59 pm. Respond to at least two classmates in each forum by Friday at11:59 pm
2. No weekly assignment for Week #7- Work on Final Exam
3. Peer-to-Peer Assignment Discussion - Post your initial response no later than Thursday by 11:59 pm. Respond to each classmate in your assigned Peer Coaching Group by Saturday at 11:59 pm.

Week/Module #8: Philanthropic Directions

Student Learning Objectives

Students will evaluate and communicate their philanthropic calling as individuals and nonprofit professionals by the end of this module.

Required Readings

1. Payton & Moody, chapter6
2. Gunderman, “The Social Role of Fundraising” (PDF inCanvas)
3. Reich, “A Failure of Philanthropy” (PDF inCanvas)
4. Video – TedTalk, You Are the Future of Philanthropy (link inCanvas)
5. Video – TedTalk, The New Face of Philanthropy (link inCanvas)

Assignments for Week 8

1. Discussion Forums ? There are 2 topics for discussion. Post your initial response to each topic no later than Wednesday by 11:59 pm. Respond to at least two classmates in each forum by Friday at11:50 pm
2. Final Exam – 100 points – due SATURDAY.
3. Peer-to-Peer Assignment Discussion - Post your initial response no later than Thursday by 11:59 pm. Respond to each classmate in your assigned Peer Coaching Group by Saturday at 11:59 pm.
4. Course Reflection essay – required for completion of this course (i.e. you will not receive a final grade until this is submitted)

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NOTE - The excerpts in Canvas: “Fundraising Planning,” “The Case For Support,” “Ethical
Fundraising,” and “The Social Role of Fundraising:” come from Sargeant, A. & Shang, J. (Eds.). (2010). Fundraising Principles and Practice. San Francisco: Jossey?Bass.

Portfolio

All NMP/SFP graduates must complete an e-Portfolio assignment after NMP 670and 675. While an ungraded assignment in this course, you should pick at least one assignment from this course and add it to a repository of assignments that you keep in an electronically safe place. Past students have indicated that it is difficult to complete this degree requirement if they have not been collecting and filing selected assignments from each course as they proceed through the program.